Aldivi
Aldivi was conceived as more than a visual identity. It is a project built around the idea of movement, freedom and purpose, inspired by a sailing journey that carries a message of peace. The challenge was to translate this narrative into a brand system that could feel both personal and universal, balancing emotion with clarity.
ROLE
At the core of the brand lies a simple but powerful concept: letting go to move forward. This idea is expressed through a minimal and symbolic visual language, where the circular mark evokes both the sea and a sense of continuous motion. The identity embraces contrast between calm and energy, structure and spontaneity, creating a system that feels intentional yet open, capable of communicating both message and emotion.
A custom typeface was hand drawn specifically for Aldivi, bringing a human and expressive quality to the identity. Each letter carries subtle imperfections and variations, evoking the unpredictability of the journey and the tactile nature of the project. This handcrafted approach reinforces the authenticity of the brand, turning typography into a key storytelling element rather than just a functional tool.
