Ametller Origen
Art direction and development of a unified brand system for Ametller Origen, restructuring a previously fragmented product range into a cohesive and scalable identity. As the brand expanded across categories, inconsistencies in packaging, typography and imagery weakened its overall presence and recognition on shelf.
ROLE
The project focused on defining a clear visual architecture built on simplicity, authenticity and flexibility. Typography, colour and layout were standardised to create consistency, while photography direction introduced a balance between product clarity and natural storytelling, reinforcing the brand’s connection to origin and quality.
The result is a modular system designed to evolve with the brand, allowing new products to integrate seamlessly while maintaining a strong and recognisable identity. Comprehensive visual guidelines were developed to support Ametller’s internal design team, ensuring long-term consistency across categories and future applications.
